Each person on the TruNorth team has the following:
+ Willingness to learn and grow...constantly
+ Awareness of nature and environment around them
+ Understand for the plants being harvested are sacred medicine
+ Respect for harvesting sacred medicine and the indigineous people before them who interacted with these plants for generations
+ Beyond sustainability—being able to regenerate resources is more important than anything - it’s the future.
+ Abundance looks like more than money. Sacred economics is fundamental.
+ Honour the community that are working in unison—every person matters
+ Brand Spirit
When you inhabit a conversation with Cody, you realize pretty quickly who you’re speaking with. Cody is the real deal. There is a “Cody Effect” happening that takes you over. While his roots are the ethos of the brand, his spirit is also sprinkled all over TruNorth.
Here are a few of Cody’s attributes that have been floating around since the beginning of the brand. Naming them helps us all to arrive at a deeper understanding of what underpins TruNorth. Specifically: